Google Announces Nexus One

5th January 2010

Google has confirmed the launch of the Nexus One mobile phone at a press event held at their Mountain View headquarters on 5 January 2010. The phone will be available to buy and use immediately, direct from their website.

Mobile search has grown 5-fold for Google in the past year. A slew of Android-based devices are hitting the market this year, and the Nexus One aims to be one of the best. Google’s mobile phone’s features include:

1. Nexus One phone hardware includes a 3.7-inch (diagonal) widescreen touchscreen interface with 800 x 480 pixel resolution, Wi-Fi, GSM EDGE, Bluetooth and a trackball
2. The phone will run on the Android 2.1 mobile platform
3. Basic features include a compass, gps, accelerometer, light sensor, proximity sensor
4. 2 microphones on the Nexus One allow noise cancellation
5. The phone is 11.5mm thin and weighs just 130 grams (with battery)
6. 5 megapixel cam + LED flash. 1-click upload to YouTube
7. 5 home screen panels to add more widgets
8. Live wallpapers – including animation – will sit behind widgets on the home screen
9. Live wallpapers are interactive and react to touch!
10. 3D framework introduced into the Android platform
11. Quick photo loading, 3D gallery and photo clustering
12. Google Earth for mobile due to be released soon
13. Voice activated searching and GPS-based search localisation
14. Voice enabled ALL text fields in the device, which means you can speak your emails, tweets, facebook updates

The Nexus One will be sold exclusively online via the Google website:

www.google.com/phone

Unlocked phones will be sold for $529. Alternatively, users can buy a subscription to T-Mobile and get the operator-subsidised phone available for $179.

Pricing of the Nexus One is disappointing, and this sentiment was reflected by some of the attendees at the press conference. Google CEO, Eric Schmidt, had in the past voiced hopes that we may one day see an ad-supported mobile phone. They seem now to be falling short of their own hopes.

Vodafone will be the first operator to sell the phone in the UK. Spring 2010 is the estimated time Google has given for the UK launch of their new mobile phone. Users on other networks can simply plug in the other netowrk operator’s  SIM card.

At the Q & A session following the press conference, Google mentioned that the core revenues and income they aim to gain from the mobile phone business is not meant to be from sales of the hardware but from the usage of their mobile search service and the ensuing mobile advertising.

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Tags: google, google mobile, mobile, mobile advertising, mobile ppc, mobile search, mobile search marketing, mobile web, nexus one

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7 Responses to “Google Announces Nexus One”

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1. Pete Figueroa : 5 January 2010 at 10:49 pm

   Google Hates families: http://tinyurl.com/yzmf5xt

Discussion on social networks & blogs

1. Nexus One Already Showing Google’s Weakness | AccuraCast Search Daily News : 11 January 2010 at 10:01 pm

   [...] than a week after Google released their new phone, the Nexus One, customers are already having trouble with it and Google’s customer support is [...]

2. Is Microsoft Following Google’s Footsteps In Mobile? | AccuraCast Search Daily News : 25 January 2010 at 8:00 pm

   [...] Egbert believes that the phone, which is expected to be Zune-like, will be made through an OEM partnership, much like Google has with HTC for their Nexus One. [...]

3. Will Apple Put Bing On iPhone? | AccuraCast Search Daily News : 29 January 2010 at 10:11 am

   [...] the recent release of Google’s smartphone, the Nexus One, their relationship with Apple seems to be changing. The competition that the Nexus One provides to [...]

4. Google Offers Glimpse Of Chrome OS For Tablets | AccuraCast Search Daily News : 3 February 2010 at 9:55 pm

   [...] type of tablet could potentially become Google’s flagship tablet computer, just as the Nexus One has become The Google [...]

5. Nexus One – Now Available On Vodafone UK | AccuraCast Search Daily News : 30 April 2010 at 6:06 pm

   [...] Google launched the Nexus One some time ago in the U.S.A; they had started by selling it directly online without a tie-up with [...]

6. Nexus One Experiment Failed. Yet Why Are There Rumours Of Nexus Two? | AccuraCast Digital Media News : 3 November 2010 at 5:20 pm

   [...] to get past the negativity that led to the closure of the Nexus One store hardly 5 months after its launch, to ensure the success of the Nexus [...]

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