AOL Acquires Mobile Ad Provider Third Screen Media

16th May 2007

AOL announced today that it has acquired mobile advertising network and mobile ad-serving and management platform provider Third Screen Media. Third Screen Media will operate as a wholly-owned subsidiary of AOL’s Advertising.com division.

Third Screen Media provide ad management and delivered via WAP, downloadable applications, SMS, MMS and mobile video. The acquisition allows AOL to make an independant entry into the mobile marketing industry.

Advertising.com is a wholly-owned subsidiary of AOL, and is yet another online marketing company that is owned by a search engine. Google, of course owns DoubleClick, and MSN have been rumoured to be eyeing 24/7 Real Media. This trend of search engines owning marketing agencies in itself is a bit anti-competitive, and will sooner or later raise questions in the market.

Read the official press release from Third Screen Media

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  1. AOL Shutting Down Mobile Ad Networks | AccuraCast Search Daily News : 24 September 2009 at 6:19 pm

    [...] AOL acquired Third Screen Media, a mobile advertising company, in 2007 for $80 million. According to sources in the know, the new CEO of AOL, Tim Armstrong, and the head of the advertising department Jeff Levick are planning to either shut down the mobile advertising network or just letting all their contracts lapse over a period of time. [...]

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