Following the announcement of their IPO, Facebook has been busy trying to monetise their website, in every way they can. They recently introduced ads within social games on the network and now they’re making this facility widely available. (more…)
Recent ‘marketing’ News Stories
Online Search Ads Drive 6x Retail Sales
Wednesday, 25th January 2012A recent study has found that online search ads drive not only online sales but offline sales as well. (more…)
Tags: ppc, search engine marketing
Posted in marketing | No Comments »
UK Search Spend Up 19%
Friday, 20th January 2012Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. (more…)
Tags: bing, cpc, google, marketing, pay per click, ppc, roi, search, yahoo
Posted in marketing | No Comments »
Microsoft And Yahoo! Search Alliance Creeps Forward In UK
Monday, 16th January 2012The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well. (more…)
Tags: adcenter, microsoft, pay per click, ppc, search, yahoo
Posted in marketing, Technology | No Comments »
Mobile Retail Marketing To Reach $15 Billion
Monday, 14th November 2011Mobile retail marketing has been gaining popularity and is set to grow even further. This has just been confirmed by a report from Juniper Research. (more…)
Tags: mobile advertising, mobile commerce, mobile payments, near field communication
Posted in marketing, mobile | No Comments »
When Is iPad Time?
Tuesday, 27th September 2011Research recently carried out by Google has found that different computing devices are commonly used at varying times of the day. (more…)
Tags: desktop, smartphones, tablet
Posted in internet, marketing | 1 Comment »
Mobile Advertising In Asia
Friday, 16th September 2011Microsoft Asia General Manager, Jason Scott, recently spoke in Cannes regarding the available and upcoming mobile opportunities in Asia. (more…)
Tags: asia, microsoft, mobile advertising
Posted in marketing, mobile | No Comments »
Marijuana Companies To Advertise Online
Thursday, 1st September 2011To date, most search engines and ad networks have banned advertising Marijuana and any other narcotics. Now, for the first time, a search company based in San Francisco will allow the advertising of marijuana online. (more…)
Tags: google adwords, search, search engine marketing
Posted in marketing, search | No Comments »
Mobile Ads Most Effective While Shopping
Wednesday, 31st August 2011A study conducted by Yahoo! and Ipsos has found that mobile advertising is most effective when users are actually shopping. (more…)
Tags: mobile advertising, shopping, smartphones
Posted in marketing, mobile | 1 Comment »
Use Of Rich Media Ads Doubles
Monday, 22nd August 2011The latest display benchmarks released by Google cover a variety of properties ranging from click through rate to engagement metrics such as interaction and expansion rate and average interaction time across a range of ad sizes, creative types and industry verticals. (more…)
Tags: advertising, display-advertising, doubleclick, internet
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Interest-Based Advertising On Google Display Network
Monday, 27th June 2011Google AdWords started testing a new feature, in March 2009, that allowed advertisers to target users based on their interests. Since then they have been running a limited beta trial of ’Interest Categories’ on the Google Display Network. Now, this feature is finally being made available to all advertisers.
(more…)
Tags: advertising, google, google adwords
Posted in google, marketing | No Comments »
YouTube Promoted Video Pricing Changes
Friday, 20th May 2011A growing number of advertisers are using promoted videos as a means of driving traffic to video content on YouTube. So far ,this feature was charged on a Cost-Per-Click (CPC) basis, but soon these ads will be charged on a Cost-Per-View (CPV) basis.
Tags: CPV, google adwords, ppc, video, video-ads, youtube
Posted in marketing | No Comments »
Creation, Communication Unite As Web Behaviour Evolves
Wednesday, 20th April 2011The Internet continues to grow at a rapid rate and this has increased the opportunities available to marketers and advertisers. Users continue to evolve, though, presenting new challenges at each stage of this growth. (more…)
Tags: advertising, marketing, microsoft
Posted in marketing | No Comments »
Ads On Websites To Be Monitored
Tuesday, 1st March 2011While ads on traditional media such as TV, radio, billboards and print are closely monitored, online ads and statements made by companies have escaped any form of censorship so far. (more…)
Tags: advertising, censorship, internet
Posted in marketing | 1 Comment »
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