Google Now Eyeing The TV Advertising Market

22nd November 2007

TechCrunch reports that Google may intend to create a product for television set-top boxes similar to what it has recently done for mobile phones with Android.

Rumour has it that Google may create an open-source hardware platform for television and attract developers to build applications on top of it. As usual, Google will not comment on any such rumour, but speculation has already stirred up the blogosphere once again.

The existence of Google TV Ads has been public knowledge since March 2007. Google TV Ads is currently in closed beta and allows advertisers to buy spots via Echostar’s Dish network. Advertisers receive second-by-second data about viewership data.

Google TV Ads

Vincent Dureau, the head of Google’s TV technology team says, “We are confident we are going to revive the television advertising industry by bringing new advertising to it.”

The prospects are very promising, but till Google officially announces their plans, all predictions about their intentions for TV advertising are nothing more than mere speculation.

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Tags: advertising, android, cable, google, ppc, tv

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2 Responses to “Google Now Eyeing The TV Advertising Market”

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1. Joe L. : 14 January 2011 at 9:33 pm

   The wait is over! Google TV with DISH Network is finally here! I have used Google TV and I am very impressed with the technology that is designed into it. It has made watching TV and browsing the internet so much easier. I first use Google TV at DISH Network and, from there I was hooked

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1. New Ofcom Ad Rules May Drive Viewers To The Internet | AccuraCast Search Daily News : 25 March 2008 at 9:36 pm

   [...] Commercial broadcasters are very much in favor of these changes as TV advertising revenues have been falling in proportion to the increase in number of users of the Web. Paradoxically, however, it is very likely that longer and more frequent ad breaks on TV may drive more viewers to the Web, eventually leaving them with even fewer viewers. [...]

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