Recent ‘rss’ News Stories

RSS Advertising Effectiveness Questionable

Tuesday, 16th March 2010

Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt. (more…)

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Email More Popular Than RSS For Blog Subscribers

Friday, 8th January 2010

Hubspot has been studying the subscription methods used by followers of 605 of their small and medium sized business customers’ blogs, and they have found some fairly surprising results. (more…)

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Helping Buyers Find Your Product On Google Base

Wednesday, 3rd December 2008

Google has recently introduced a”Data Quality” tab within Google Base to provide suggestions to sellers to improve the way their products are presented or described in their product feeds. (more…)

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Posted in google, marketing, rss | 2 Comments »

Free Mobile Sites And Mobile Video Feeds From Mippin

Thursday, 28th February 2008

Publishers will soon be able to convert their content to mobile quickly, easily and for free, thanks to Mippin, the latest service from UK-based mobile developers Refresh Mobile. (more…)

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Posted in blogs, mobile, rss | 3 Comments »

Improved Look Of iGoogle Default Page

Monday, 5th November 2007

The iGoogle default page, which users see without signing into their personalised Google homepage has been spruced up to reflect the wider range of subjects and media that can be syndicated. The screenshot below shows the new default page layout: (more…)

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Slow Rise In Popularity Of RSS Advertising

Tuesday, 30th October 2007

Really Simple Syndication skyrocketed to popularity a year ago, and was predicted to bring about a whole new channel for non-intrusive advertising. One year down the line, the technology has definitely made inroads into Internet users lives, but advertising on the channel is picking up very, very slowly. (more…)

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Posted in rss | 1 Comment »

Sneak Peek At Google’s Plans For RSS Reader

Thursday, 13th September 2007

A blogger on GoogleBlogoscoped found a confidential video filmed during a Google employee meeting that was accidentally made available to the public, via Google Video, but has since been taken down. The video discussed the company’s plans for Google Reader and how they plan to introduce standards in RSS and integrate Social features into Reader. (more…)

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Google-FeedBurner Acquisition Confirmed

Monday, 4th June 2007

Last month’s rumours about Google acquiring FeedBurner were confirmed on June 1st, when Google and FeedBurner officially announced the take over on their respective blogs. (more…)

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FeedBurner: Google’s Next Acquistion?

Monday, 21st May 2007

FeedBurner is a newsfeed management provider that provides custom RSS feeds and management tools to bloggers and other online content publishers. As of May 2007, FeedBurner hosted over 410,000 RSS feeds. (more…)

Posted in rss | 2 Comments »

Startup 2.0 Shortlists Best European Web 2.0 Sites

Tuesday, 15th May 2007

A new project called Startup 2.0 has been launched by social networking company, Alianzo, in partnership with a number of investment and Web 2.0 firms to pick out the leading Web 2.0 firms in Europe. (more…)

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iNewsCaster Reads Out RSS Feeds

Friday, 27th April 2007

As search engines experiment with vocalising search results, a new Irish company has just released a cool new gadget that reads out RSS feeds to users. (more…)

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Growth In Interactive Marketing Channels

Friday, 30th March 2007

A new study from Forrester Research has found that marketers are investing more heavily in new interactive channels such as RSS, blogs and social media. (more…)

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Sky News Announces RSS Feed Availability

Thursday, 15th March 2007

UK’s leading cable company, Sky, has launched RSS feeds from their Sky News site. The initial offering is not very sophisticated in its promotion methods and even recommends users to download software rather than providing the option to view it on their personalised favourites or homepages. (more…)

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Google Reader Reports RSS Feed Subscriptions

Thursday, 22nd February 2007

Subscriber info is now included in the header left by Google’s Feedfetcher spider when it grabs a feed. This information tells publishers how many of its users are subscribed to their feeds. (more…)

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MSN Reporter: Microsoft’s Social News Service

Friday, 16th February 2007

MSN Reporter, a social news site similar to Digg was created by the Dutch MSN team back in October 2006. The service is now officially launched in the Netherlands, Belgium and Norway. (more…)

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User-Friendly RSS Mashup With Yahoo! Pipes

Friday, 9th February 2007

Yahoo! launched a service called Pipes that allows users to combine, or mashup, numerous feeds by simply dragging and dropping without any programming. (more…)

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Amazon Uses RSS To Cash In On Customer Loyalty

Wednesday, 7th February 2007

Amazon have become the next big company to use RSS to market product promotions. The amazon ‘Gold Box’ special offers can now be viewed as an RSS feed. (more…)

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Enhanced RSS Features On Firefox 2.0

Tuesday, 30th January 2007

The latest release of Mozilla Firefox has some subtle but powerful changes. They include addition of a search term suggestion tool in the built-in search box, (more…)

Posted in rss | 3 Comments »

RSS Snippets Added To Google Personalised Home

Tuesday, 23rd January 2007

Visitors to the Google Personalised Home page – http://www.google.co.uk/ig – can now see short descriptions along with the RSS feed links. (more…)

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