ROI Of Corporate Blogging Being Measured by Forrester
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26th January 2007
Forrester Research are attempting to measure the real value, in terms of return on investment, of corporate blogging.
The research will be carried out in three stages. In the first stage they will ask for feedback on features and functionality required for corporate blogging, and get recommendations on providers to evaluate. In the second stage a set of specific criteria will be posted on their own blog to collect feedback. The final stage will allow participants to grade current and potential blogging solutions.
Among the companies that Forrester have already interviewed for the study are nine Fortune 1000 firms with their own external corporate blogs: BMC Software, Dell, Hewlett-Packard, Microsoft, Southwest Airlines, Starwood Hotels & Resorts, Sun Microsystems, Verizon and Wells Fargo.
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