Google Shares Mobile Search Volumes For The First Time

24th September 2009

Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches.

Mobile search volumes have been a long-requested feature that Google representatives have been historically reluctant to share. Speculators always concluded that this was due to the low volume of mobile searches.

The new feature is not immediately obvious in the new keyword tool. Advertisers need to click the “Advanced Options” link and then check the “Show stats for: Mobile search” box.

Mobile Search Stats on the New Google Keywords Tool

The network statistics setting allows advertisers to change search volume data to show mobile device statistics only. This setting changes only search performance columns and does not affect traffic estimate columns.

Mobile website owners and mobile search marketing agencies will welcome this new feature as it finally gives them the ability to estimate PPC costs and traffic volumes they can expect from search.

A quick review of the mobile search volumes shows that even in popular mobile search categories such as local information and gaming, the volume of mobile searches is a mere fraction – as low as 0.3% – 0.6% of traditional Web searches for the same 1-word keyword queries.

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  1. msearchgroove » Blog Archive » DATA POINTS: Google Finally (!) Reveals Mobile Search Volumes; App Store “Gold Rush”; Operator Retail Stores Swing & Miss; Insight Into Indian Youth’s Mobile Use; Consumers Drive mHealth For : 25 September 2009 at 7:07 pm

    [...] AcuraCast road tests the tool (currently in beta), which provides mobile website owners and mobile search marketing agencies the ability to estimate PPC costs and traffic volumes they can expect from mobile search. A quick review of mobile search volumes shows even the most popular keywords we know from the Web aren’t crowd-pleasers in mobile. Source [...]

  2. Equte: Google Shows Mobile Search With Beta Keyword Tool | Web Marketing Blog : 30 September 2009 at 6:50 pm

    [...] AccuraCast discusses the new turn of events, but thus far, the results are quite minute. A quick review of the mobile search volumes shows that even in popular mobile search categories such as local information and gaming, the volume of mobile searches is a mere fraction — as low as 0.3% — 0.6% of traditional Web searches for the same 1-word keyword queries. [...]

  3. SEO Elite : 2 October 2009 at 8:57 pm

    Thanks for sharing the information. :) …

  4. Google AdWords Mobile Ads Tips: Local Advertising on iPhones & Smart Phones ~ PPC Blog : 5 March 2010 at 2:16 am

    [...] Google is also now splitting out stats for mobile devices. Here’s how to find them. [...]

  5. Tips For Mobile Search & Adwords | Online Marketing Blog : 7 March 2010 at 7:04 am

    [...] Google is also now splitting out stats for mobile devices. Here’s how to find them. [...]

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