On Friday, 25th November, Google organised the first ever Engage event for agencies in the UK. Their objective for this event was to help agencies help small businesses advertise online. This post summarises key topics covered at the event.
A recent report from Nielsen has indicated that Internet use in South East Asia is on the rise. The study finds that not only is the internet growing in popularity but it is even out-shining the use of other traditional media channels such as TV radio and the print media.
Mobile retail marketing has been gaining popularity and is set to grow even further. This has just been confirmed by a report from Juniper Research.
Mobile data traffic is set to grow to ten times its current volume in the next five years, Ericsson has predicted .
Google Offers is now available as a mobile app for Android phones. The Google Mobile Blog describes this app as an app that will “allow users to discover, buy and redeem their favourite deals on the go.”
Google has announced, just this week, that they will now display ads at the bottom of the search engine results page.