A recent report from Hitwise found that traffic to Google Checkout has overtaken PayPal in the first two weeks of December and has held its lead since then. The number of downstream visitors from Google Checkout has also grown rapidly, which might indicate that while people visit the site they don’t necessarily buy using Google Checkout. (more…)
Archive for December, 2007
Google Checkout Overtakes Paypal In UK
Friday, 28th December 2007Tags: AccuraCast, checkout, google, hitwise, paypal, uk
Posted in google | 2 Comments »
Influence Of Search On Brand Affinity
Thursday, 27th December 2007Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. (more…)
Tags: brand, eye-tracking, google, ppc, seo, sponsored-links
Posted in search | No Comments »
Season’s Greetings
Tuesday, 25th December 2007Merry Christmas & a very Happy New Year to all our readers! Enjoy the little festive video we have picked for you… (more…)
Tags: AccuraCast, christmas
Posted in AccuraCast | No Comments »
Bright Future For Ad-Funded Mobile Networks
Wednesday, 19th December 2007Ad funded Mobile Virtual Network Operator Blyk has made a promising start. UK sales director Jonathan McDonald announced that customer click-through rates on the network ranged between 12 and 43 per cent, which is far superior to what is being seen for other operators or on other media. (more…)
Tags: advertising, blyk, cellphone, mobile, mobile advertising
Posted in mobile | 2 Comments »
Google Bans Lingerie Ads For “Sexual” Content
Thursday, 13th December 2007For a company that likes to portray itself as a “fun” and “cool”, Google has been neither in recent times. In their latest display of prudishness the search giant has banned all the ads from lingerie retailer Pampered Passions’ latest campaign for their supposedly adult content. (more…)
Tags: ad, advertising, ban, cpm, google, lingerie, ppc, sexual
Posted in google, ppc | 5 Comments »
Microsoft Launches New Search Marketing Tools
Tuesday, 11th December 2007When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. (more…)
Tags: adcenter, advertising, marketing, microsoft, pay per click, ppc, search engine marketing
Posted in ppc | No Comments »
Google Launches Locator For Non-GPS Mobile Phones
Monday, 3rd December 2007My Location launched by Google enables phones without an in-built GPS to be used as locators. Google aims to tap a large chunk of the mobile market through this new mobile tracking system. (more…)
Tags: cellphone, google, gps, mobile
Posted in google, mobile | 8 Comments »
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