Google’s Shopper Marketing Council recently conducted extensive research into “how in-store shoppers are using their mobile devices”, in order to discover how mobile’s can be used to supplement the physical shopping experience.
Facebook Limit Image Text in Promoted Posts
Some of Facebook’s rules are often perplexing and it is evident that they have never heard of the mantra “if it ain’t broke, don’t fix it”. But it is nice that you can rely on their consistency and they have once again introduced an odd and seemingly unnecessary rule, which means that promoted posts will be disapproved if the image contains too much text. When … Read More →
10 Expert Tips To Social Media Success
Creating effective social media strategies is often a difficult task and there are many factors to be considered, including the identity of the brand, the preferences of the target audience and the idiosyncrasies of each social networking site. This is why we’ve compiled this list of 10 great tips for social media success, from experts who work with social campaigns day in day out.
Google Making an Effort to Improve Communication
Google have recently added a new feature to their Drive product, in order to improve the level of communication available for users of this product. The ability to converse with others is certainly one of the key features that Drive has been lacking, so the introduction of Drive Chat is welcome news to those who collaborate on files. Drive Chat enables those using the same files and … Read More →
Google Affiliate Network is Shutting Down
It has been announced that the Google Affiliate Network will cease operations in the coming months, with the search engine giant putting a stop to all publisher relationships with advertisers on the final day of July. The announcement made by J.J Hirschle, Head of the program, (which can be found here) appears to indicate that a lack of impact is the reason for this. Hirschle … Read More →
Coachella To Be Streamed On YouTube Yet Again
It was recently announced that the Coachella music festival will be streamed live on YouTube, for the third consecutive year. The festival, that takes place in the Californian, desert began in 1999 and continued to grow for more than a decade, until it was deemed popular enough to be streamed to millions of YouTube viewers in 2011. The decision, in my opinion, posed a simple … Read More →
Tablet Sales Continue to Soar, but What Does This Mean for PPC?
The number of tablets sold each year has risen rapidly in recent years and a number of milestones have been met and broken, such as a record number of devices being activated on Christmas Day last year. In 2012 the total number of tablets sold rose by a staggering 78.4% and total sales are expected to reach 190 million units by the end of the … Read More →
BBC given warning for unnatural links
Considering the credibility that the BBC holds when it comes to news stories and current affair, it is no surprise that thousands of websites link to their articles and attempt to gain a small piece of this credibility. However it would appear that Google are surprised by this, with their algorithm failing to take these factors into account. A recent post on Google’s product forum, from a … Read More →
The Mobile Revolution Rages On
As we have mentioned numerous times, the power of smartphones is growing and with it the potential for mobile advertising is also increasing. A recent report revealed that 47% of Western European residents use their mobile for entertainment services and a staggering 65% of smartphone owners now browse internet content on their device.
Do Social Networks Really Enrich Our Lives?
A recent study has revealed that social networks fail to enrich our lives, with the majority of posts being general updates on daily life and used in the promotion of products and services. Social media usage has grown rapidly in recent years and now accounts for 18% of the time that we spend online. On average we use social networks for 6.9 hours each month … Read More →
Last Minute PPC for Valentine’s Day
If you have yet to make any PPC plans for this Valentines Day then fear not, as there are millions of men, and even women, out there who are equally as unprepared. Although this may seem like a lot of effort at this late stage, Google have predicted that Valentine’s Day sales will reach a whopping $18.6 billion and a fair amount of this will … Read More →
Is the Internet Bored of Lady Gaga?
When Lady Gaga first hit the headlines in 2008 she was a welcome breath of fresh air, describing herself as both a “retrosexual” and “exhibitionist singer-songwriter” in one of her early interviews. Her allure came from her unique style, which included bright make up, daring outfits and crazy accessories and her brand of catchy electro-influenced, synthesised songs. However it would seem that Lady Gaga’s popularity … Read More →
Mobile Marketing Spend To Surpass $55 billion
Our ever growing reliance on smartphones and the rising capabilities of the most recently released handsets have enabled marketers to offer more sophisticated mobile ads, apps and websites. Having the appropriate mobile ads and fully optimised mobile site or app in place is key, as consumers now have the ability to purchase any time, anywhere and expect businesses to cater to this.
Be Imaginative In Your Remarketing
If your initial PPC efforts have failed to lead to a conversion, then remarketing gives you the opportunity for redemption and you should certainly use this chance wisely. If you choose to simply offer a standard remarketing ad to all those who have visited your site within the past 30 days, then you are making a huge mistake.
Mobile Banking Will Continue To Grow
A decade or so ago, the concept of banking via your phone would have seemed quite alien and many would have been reluctant to share such information via their handset. However data security has risen, alongside the rapid growth in the number of, popularity and quality of mobile phones.
Could Mobile Apps Finally Make 2013 The Year Of Mobile?
At the turn of each new year, one of the key predictions for the coming year is that it will finally be the year that mobile ads take off. Unsurprisingly it is once again predicted to be one of this years huge trends, but 2013 could be the last year that we write these predictions off. Below are some reasons why it may finally be … Read More →
Last Minute Christmas Campaigns
We’ve all been there, it’s Christmas Eve or Christmas Day and we’ve forgot to get a present for a friend or family member. The shops are closed and at this point we are forced to go online, searching for a Christmas gift that won’t have to be shipped. This Christmas is my first in digital marketing and this time around I have a different perspective … Read More →
Which Websites Are Most Popular In Your Nation?
For their December report on the State Of The Web, Opera have undertaken research into which sites are most popular on mobile in nations across Europe. Using their findings, they have compiled a list of the top 10 local domains visited from mobiles in each country and the results are quite interesting. Unsurprisingly, news sites are the most popular and make an appearance in the … Read More →
Why Infographic’s Should Be Part Of Your SEO Strategy
Infographic’s have been a bone of contention for some time and many SEO’s will tell you that using images in the place of text is not the best link building practice, with the common cause for this being scepticism regarding the ability of infographics to garner valuable links. However infographics can be of real benefit to your SEO efforts and you should certainly consider incorporating … Read More →
Defective And Malicious Apps Pose A Serious Threat
The success of mobile apps has soared in recent years, largely as a result of the advent of the smartphone and the equally meteoric rise of the iPhone. The phrase “there’s an app for that” has become a common phrase in our everyday vocabulary and is today more likely to be said than “there’s a website that can…” and this is reinforced by the fact … Read More →
