AccuraCast Digital Media News

Google’s New Privacy Policy – What’s Wrong With It?

27th January 2012

Google announced this week that they will be discarding 60 of their privacy policies and replacing them with one common privacy policy, covering multiple products and features of Google. While this might seem a good move for users, it’s not quite as innocent a move as it may seem. More »

Online Search Ads Drive 6x Retail Sales

25th January 2012

A recent study has found that online search ads drive not only online sales but offline sales as well. More »

Consumers Willing To Pay For Streaming Inspite Of Piracy

23rd January 2012

It has come to light that a large percentage of consumers in the U.K. are now willing to pay for the facility of streaming movies online, but at the same time, online piracy continues unabated in most parts of the world. More »

UK Search Spend Up 19%

20th January 2012

Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. More »

Social Networks Do Not Influence Shoppers

18th January 2012

While social networks are growing increasingly popular, quite surprisingly, they have not yet started to influence shoppers in a major way. More »

Microsoft And Yahoo! Search Alliance Creeps Forward In UK

16th January 2012

The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well. More »

Mobile Gaming To Generate $18 Billion

13th January 2012

A newly released report by Juniper Research predicts that revenue generated by mobile games is set to grow substantially in the next five years. More »

Social Networking Most Popular Online Activity

11th January 2012

A recent report from comScore highlights the fact that social networking is today the most popular activity, worldwide on the Internet.  More »

TV Still Dominates U.S. Consumer Media Usage

10th January 2012

A report produced by Nielsen Wire, on the usage of different forms of electronic media, has found that almost one-third of homes in the U.S. own four or more television sets. The report also claims that TV continues to be the most popular form of electronic media across the country in spite of the rapid growth of online media consumption. More »

Will The New CEO Change Yahoo!’s Fortunes

7th January 2012

Yahoo! has been going through a rather rough patch for a long time now, and in an effort to turn around their fortunes the company has changed CEOs repeatedly. More »

Google+ Still Showing Huge Growth

4th January 2012

Google’s social network, Google+, which launched publicly only last July has surprised everyone by continuing to sustain its growth spurt. More »

Facebook Launches Always-On Messenger Client‏

3rd January 2012

Facebook has just started testing a new app called Facebook Messenger for Windows. By using this app, PC users can access Facebook direct from their desktop without going to www.facebook.com More »

The Most Popular Mobile Websites Of 2011

23rd December 2011

Opera Software has recently released their last report for the year 2011,  ranking the 10 most popular websites on mobile. More »

Google Launches New Ad Formats For Tablets

22nd December 2011

Google recently launched new tablet-specific ad formats with a view to satisfy the expectations of this emerging group of users and to help marketers reach out to this rapidly-growing audience effectively. More »

Twitter Receives $300 Million Bounty

20th December 2011

Popular microblogging site, Twitter, has received an investment of $300 million from an Arab Prince. More »

Microsoft Launches New Social Network

19th December 2011

Microsoft has just rolled out a new social networking site that experiments with the concept of social search and specifically targets students. More »

J-Lo, Take That Have Biggest Comebacks On Search

14th December 2011

Take That’s phenomenal musical comeback in 2005 may have been the biggest seen in the UK in recent times but it is only half the size of the comeback made by Jennifer Lopez in the U.S. reveals a new study. More »

Facebook To Remove App Pages

12th December 2011

Facebook currently creates an profile page for every application created on the network. This can lead to confusion as often businesses create apps just to enhance their main profile pages and then these apps end up having their own stand-alone page. Facebook has recently announced that they will remove all app profile pages on 1st February 2012. More »

StumbleUpon Re-branded & Redesigned

9th December 2011

Over 17 million visitors go to StumbleUpon.com every month. The social media site, which allows users to randomly explore the Web, has just been re-branded and updated with several new features. More »

Facebook Updates Android App, Mobile Ads Coming Soon?

8th December 2011

Facebook has just launched a major update for their Android app. The update brings the app closer to the experience of browsing Facebook from a computer and delivers content much faster than the older versions of the app More »